Blog
Notes from the work
Short pieces on automation, building software, and running what you ship.
- 3 min read
The real cost of a manual process is not the hours
Everyone counts the time. Almost nobody counts the error rate, the delay, or the fact that one person is the only one who knows how it works.
- 3 min read
Most automation dies in month three
Not because it was built badly. Because nobody owned it after launch, and the first time it broke quietly, everyone went back to the spreadsheet.
- 2 min read
Why we stay embedded
An agency that leaves at handover has different incentives from one that has to live with what it built. We picked the second on purpose.
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